CONSUMER STUDIES
GRADE 12
NATIONAL SENIOR CERTIFICATE EXAMINATIONS
MAY/JUNE 2021

QUESTION 1: SHORT QUESTIONS

1.1

1.1.1   A✓  Remembering, easy (Focus, p.157; Successful, p.173)  (1)
1.1.2   D✓  Remembering, easy (Focus, p.169; Successful, p.190)  (1)
1.1.3   C✓  Understanding, easy (Focus, p.161; Successful, p.177)  (1)
1.1.4   B✓  Remembering, easy (Focus, p.98; Successful, p.118)  (1)
1.1.5   D✓  Remembering, easy (Focus, p.93; Successful, p,113)  (1)
1.1.6   D✓  Remembering, easy (Focus, p.104; Successful, p.126)  (1)
1.1.7   C✓  Understanding, moderate (Focus, p.73; Successful, p.82)  (1)
1.1.8   B✓  Understanding, easy, (Focus, p.90; Successful, p.107)  (1)
1.1.9   C✓  Applying, easy (Focus, p.50; Successful, p.51)  (1)
1.1.10 D✓  Understanding, easy (Focus, p.47-50; Successful, p.50-51)  (1)
1.1.11 C✓  Remembering, easy (Focus, p.120; Successful, p.139)  (1)
1.1.12 B✓  Remembering, easy (Focus, p.130; Successful, p.149)  (1)
1.1.13 A✓  Remembering, easy (Focus, p.148; Successful, p.162)  (1)
1.1.14 D✓  Remembering, easy (Focus, p.128; Successful, p.146)  (1)
1.1.15 A✓  Understanding, easy (Focus, p.126; Successful, p.171)  (1)
1.1.16 B✓  Remembering, easy (Focus, p.22; Successful, p.29)  (1)
1.1.17 A✓  Remembering, easy (Focus, p.41; Successful, p.42)  (1)
1.1.18 D✓  Understanding, moderate (Focus, p.13; Successful, p.10-11)  (1)
1.1.19 C✓  Understanding, moderate (Focus, p.19; Successful, p.22-24)  (1)
1.1.20 B✓  Understanding, moderate (Focus, p.30; Successful, p.29)  (1)

1.2

1.2.1  B✓ (1)
1.2.2  G✓ (1)
1.2.3  D✓ (1)
1.2.4  C✓ (1)
Understanding, moderate (Focus p.127-128; Successful p.146-147)

1.3

1.3.1 Grey goods/ parallel imports✓
1.3.2 Phishing/ scam✓
1.3.3 Pyramid scheme✓
1.3.4 Exemption clause✓
1.3.5 Guarantee✓ (5)

Remembering, moderate (Focus, p.155-162; Successful, p.173-179)

1.4   B✓

D✓ (Any order)
(2)

Understanding, moderate (Focus, p; 49-51; Successful, p.50-53)

1.5    A✓

C✓

F✓ (Any order) (3)

Understanding, moderate (Focus, p; 16 -19; Successful, p.21-25)

1.6

1.6.1  D✓ iii✓   (2)
1.6.2  A✓ v✓    (2)
1.6.3  E✓ ii✓    (2)
Analysing, difficult (Focus p.79-80; Successful p.91-94)

[40]

QUESTION 2: THE CONSUMER
2.1 Give THREE examples of indirect taxes that consumers pay on goods and services.

• Value added tax (VAT)✓¹
• Excise duty/ sin/ liquor/ cigarette tax✓²
• Import duty✓³
• Licences (car/ television/ fishing/ drivers/ hunting)✓⁴
• Fuel levy/ road accident fund/ emission tax✓⁵
• Environmental tax/ levy✓⁶
• Sugar tax✓⁷
• Air passenger tax✓⁸
  (Any 3) (3)

Remembering, easy (Focus, p.164-165; Successful, p.181-183)

2.2 Name TWO ways of using energy more efficiently when lighting a home.

• Switch off lights when they are not used/ only light rooms that you are in/ use lamps with timers/ automatic switch control/ movement sensors.✓¹
• Use bulbs with a lower wattage.✓²
• Replace conventional light bulbs with energy saving/ compact fluorescent lamps (CFL)/ LED lights.✓³
• Install solar panels to charge batteries on which lights can work/ use solar bulbs that can be charged and used at night to light the house.✓⁴
  (Any 2) (2)

Remembering, easy (Focus, p.173; Successful, p.192)

2.3 Discuss the impact of the production of eco-bricks on:
2.3.1 Water pollution

Less water pollution✓¹ and the plastic won't end up in rivers and dams.✓²

2.3.2 Municipal service delivery

• Municipalities are responsible for refuse removal.✓¹
• There will be less refuse to remove✓²as plastic waste will be used for making eco-bricks.✓³ (Any 2) (2)

Applying, moderate (Focus, p.182; Successful, p.203)

2.4 Explain the role that communities should play to help reduce the debt of their municipality.

• Pay for the water✓¹ and electricity/ avoid illegal connections✓² to reduce the debt of municipalities.
• Install pre-paid water/ electricity metres as it is paid for in advance.✓³
• Pay for their rates and taxes on time✓⁴ in order for municipalities not to get into debt.
• Do not destroy the infrastructure✓⁵ in order to avoid the cost of repairs for the municipality.
• Clean up campaigns/ community clean-up projects/ recycle projects in communities will lessen the financial burden on municipal resources/ communities should not litter.✓⁶ (Any 3)
  (3)

Applying, difficult (Focus, p.185; Successful, p.205)

2.5 Identify TWO unfair business practices by the shop owner.

• The shop owner made a false promise/ misrepresentation about the bed supporting one's back while sleeping.✓¹
• The bed had a two-year guarantee but the retailer refused to repair or replace the bed.✓²
  (2)

Understanding, easy (Focus, p.157; Successful, p.174)

2.6

2.6.1 Explain the term interest rate.

• Interest is the amount/ money/ percentage✓¹ that a financial institution or credit provider charges for the use of money.✓²
  
  OR
• The rate at which borrowers pay interest for the money they borrow✓³ from lenders expressed as a percentage✓⁴ of the total sum borrowed/ the principle amount for a specific period. (2)
  Remembering, easy (Focus, p.166; Successful, p.183)

2.6.2 Analyse how consumers with home loans are affected by the change in the repo rate.

• When the repo rate decreases, the bank/ financial institution decrease the interest rate payable on home loans./ Interest rates decreased from 10% to 9,75%/ decrease by 0,25%.✓¹ Consumers thus pay less✓² interest on their home loans.
• Consumers will have more disposal income✓³ that will contribute to increasing their buying power.✓⁴
• Consumers may take out more loans/ second bond to buy a second property/ to improve their properties since the interest rate will be lower and they may be able to afford to pay back their loans.✓⁵
• If consumers do not reduce their current bond instalment/ keep on paying the same instalment✓⁶ they will be able to pay off their bond in a shorter period.✓⁷
  (Any 4) (4)

Analysing, difficult (Focus, p.166; Successful, p.183-184)
[20]

QUESTION 3: FOOD AND NUTRITION

3.1

3.1.1 Define the term hypoglycaemia.

A condition in which the blood glucose level drops/ falls✓¹ abnormally low.✓² (2)

Remembering, easy (Focus, p.71; Successful, p.78)

3.1.2 Name TWO ways to prevent hypoglycaemia.

• Eat regular meals and snacks.✓¹
• Eat low-GI foods (with every meal and snack).✓²
• Avoid eating high-GI foods/ carbohydrates/ high energy drinks/ high energy snacks between meals.✓³
• Combine high-GI with low-GI/ with protein rich foods.✓⁴
  (Any 2) (2)

Remembering, easy (Focus, p.71; Successful, p.79)
3.2 Suggest how a person can control his/her salt intake to manage hypertension.

• Use salt/ sodium/ sodium chloride sparingly/ do not use more than 5g of salt per day/ avoid eating too much salt.✓¹
• Herbs and spices can be used to flavour food instead of salt.✓²
• Reduce the intake of processed/ fast food/ take-aways/ convenience food✓³ as they contain hidden salt.
• Do not add extra salt to food.✓⁴
  (Any 2) (2)

Remembering, easy (Focus, p.77; Successful, p.87-88)

3.3 Discuss how the nutrients lacking in a vegan diet could lead to the following:

3.3.1 Osteoporosis

• Calcium will be lacking✓¹ because vegans do not eat dairy✓² therefore the bones will be brittle/ weak/ less dense.✓³
• Calcium builds strong bones/ increases bone density✓⁴ and therefore helps to prevent osteoporosis.
• Vegans may lack phosphorus and vitamin D✓⁵ which helps with the absorption of calcium✓⁶ these are found in oily fish✓⁷ and dairy products.
  (Any 3)(3)

3.3.2 Anaemia

• Animal products are the best source of iron✓¹ and are lacking in a vegan diet.
• Iron is necessary for the formation of haemoglobin/ red blood cells to prevent anaemia/ lack of Iron will lead to insufficient formation of haemoglobin/ formation of red blood cells.✓² as a result a reduced amount of oxygen is carried to the body cells.✓³
• Vitamin B 12✓⁴ is only found in animal sources✓⁵ and a lack of Vitamin B12 may cause anaemia.
  (4)

Understanding, moderate (Focus, p.75-76; Successful, p.89-91)

3.4

3.4.1 Name THREE symptoms of tuberculosis.

• Chest pains✓¹
• (Severe) cough✓²
• Blood in sputum✓³
• (Muscle) weakness✓⁴
• Night sweats✓⁵
• Fever✓⁶
• Loss of appetite✓⁷
• Weight loss✓⁸
• Shortness of breath✓⁹
• Tiredness/ fatigue✓¹⁰ 
  (Any 3) (3)

Remembering, easy (Focus, p.89; Successful, p.104)

3.4.2 Write a paragraph to explain how so many learners could have been infected by the disease.

Learners could have been infected with TB when an infected person coughed/ sneezed on their hands✓¹ without covering their mouths.✓² Tiny droplets of mucus and saliva could have spread in the air✓³ and these droplets transmitted the disease to others who inhaled them. Learners at the boarding school live close to each other✓⁴ and they breathe the same air for prolonged periods of time and therefore they could have infected each other, due to little/ no ventilation.✓⁵ The learners could have eaten food on which tiny droplets of mucus/ saliva had landed✓⁶ and the disease could have spread.✓⁷ Staff preparing the food could have been infected and spread the disease to the food.✓⁸ (Any 5)
(5)

Applying, moderate (Focus, p.89; Successful, p.104)
NOTE: Deduct ONE mark if not written in paragraph format

3.5 Give FOUR reasons why a person suffering from anorexia nervosa ends up losing weight to a dangerous point.

• A distorted body image/ wants a perfect body image/ the person saw themselves as being overweight✓¹ and tried to lose weight to become thinner and thinner.✓²
• Irrational/ intense fears of gaining weight/ becoming fat, obsession with kilojoule intake although the person is underweight.✓³
• Exercise excessively.✓⁴
• Purging: over use of diet pills/ laxatives/ enemas/ vomiting.✓⁵
• Restricted food intake/ kilojoules much less than required✓⁶ to the point of dangerous and excessive weight loss.
• Eat very little/ starve excessively.✓⁷
  (Any 4) (4)

Understanding, moderate (Focus, p.82; Successful, p.94-95)

3.6 Explain how food irradiation can help South African households to be food secured.

• Irradiation reduces/ destroys micro-organisms therefore food will last longer,✓¹ this reduces wastage/ disposal of food ✓² and more food will be available to South African households.
• Delays the ripening of fruit/ sprouting/ greening of potatoes/ onions/ garlic✓³ thus the shelf-life/ eating quality/ freshness of food is lengthened.✓⁴ It makes it easier to transport/ less damage during transporting.✓⁵ Households can therefore have food for longer as food spoilage is reduced.✓⁶
• It destroys pathogenic bacteria✓⁷ which prevents food-borne diseases✓⁸ and the food is safe to eat ✓⁹ and available for longer.
• Destroys salmonella bacteria✓¹⁰ so it improves the shelf life of raw meat, fish and chicken.✓¹¹
  (6)

Understanding, moderate ((Focus, p.105; Successful, p.127)

3.7

3.7.1 Identify the type of fat abundant in the dishes above.

Saturated/ animal fats/ trans fatty acids✓ (1)

Remembering, easy (Focus, p.74; Successful, p.84)

3.7.2 Evaluate the suitability of the fast foods above for the prevention and management of coronary heart disease.

• Patties/ cheese/ fries/ milk shake are all high in saturated fats/ animal fat/ lots of fat✓¹ and trans fat✓² which causes the cholesterol/ low-density lipoprotein (LDL) to build up in the arteries/ increase the risk of coronary heart disease.✓³
• This causes the gradual narrowing of the blood vessels,✓⁴ the cholesterol eventually forms plaque which causes the arteries to narrow, thicken and harden leading to atherosclerosis.✓⁵
• The single burger is more suitable than the other burgers as it contains less cheese and fewer patties.✓⁶
• White bread rolls contain little fibre,✓⁷ fibre is necessary to lower cholesterol levels.✓⁸
• The take away dishes contain too much salt✓⁹ that increases the blood pressure✓¹⁰ which is a risk factor of coronary heart disease.
• Coke/ soda/ candy/ sweets/ milks shakes increase the kilojoule/ sugar intake✓¹¹ that will contribute to obesity,✓¹² increasing the risk of coronary heart disease.✓¹³ (Any 7) (7)

Conclusion: The foods are not suitable for the prevention and management of coronary heart disease.✓¹⁴ (1)

Evaluating, difficult (Focus, p.74; Successful, p.83)
[40]

QUESTION 4: CLOTHING

4.1 Explain the term fashion.

Style/type of clothing✓¹ worn by the majority/ most/ many people✓² at a specific time and place.✓³
(Any 2) (2)

Remembering, easy (Focus, p.48; Successful, p.49)

4.2 Describe the stage in the fashion cycle of the shirt when it was sold for:

4.2.1 R399.00. (Peak)

• Fashion reaches the height of it's popularity/ many people wear it.✓¹
• Fashion is produced in growing numbers.✓²
• Advertised in stores/ magazines /social media.✓³
• Mass production stimulate sales.✓⁴
• Cheaper✓⁵ than at fashion show/ introduction as mass production takes place.✓⁶
  (Any 2)(2)

4.2.2 R259.00 (Decline)

• A new fashion trend has begun✓¹ and interest in the old trend is waning/ people are bored with the fashion.✓² 
• The item is now “out of fashion”✓³ and fewer consumers want to buy it.✓⁴
  (Any 2)(2)

Understanding, easy (Focus, p.50; Successful, p.50)

NOTE: No mark to be allocated for naming the stage of fashion cycle.

4.3 The revival of vintage clothing can be considered to be an environmentally sustainable practice.

Motivate the statement above.

• Buying/ wearing old clothes from a previous era✓¹ means that new fabrics do not have to be produced to manufacture new garments.✓²
• This ensures that fewer natural resources will need to be used/depleted✓³ as fabrics/ garments are reused.✓⁴
• Less clothes are thrown away/ less waste/ less clothing will appear on land fill sites.✓⁵
• Less water and electricity are needed/ lowers carbon footprint✓⁶ as less clothing needs to be made because old clothing items are being reused.
• Less water is wasted✓⁷ as less fabric/textiles are manufactured than usual.
• Land is preserved✓⁸ as fewer plants are planted to manufacture new fabrics/ textiles.✓⁹
  (Any 4) (4)

Understanding, difficult (Focus, p.51; Successful, p.53, 67-68)

4.4

4.4.1 Define the term dress-code.

It is a set of rules✓¹ about the type of clothing that the company expects✓² its employees to wear to work. (2)

Remembering, easy (Focus, p.54; Successful, p.57)

4.4.2 Suggest THREE items that can be worn with the three-piece suit to create a neutral colour combination.

• Black/ white/ grey shirt/ blouse✓¹
• Black/ white/ grey tie/ scarf✓²
• Black/ white/ grey handkerchief/ pocket square✓³
• Black/ grey pair of socks/ shoes✓⁴
• Black/ grey belt✓⁵
• Black/ grey handbag/ brief case✓⁶
• Black/ white/ grey (Fedora) hat✓⁷
  (Any 3) (3)

Applying, moderate (Focus, p.58-59; Successful, p.61-65)
NOTE: A neutral colour must accompany the clothing item for a mark to be awarded.

4.4.3 Evaluate the suitability of the three-piece suit for a person who works at a law firm.

• The suit is suitable.✓¹ (Conclusion)
• It is formal/ professional/ neat/ presentable✓² and people will take the wearer seriously.
• It will give the impression that the wearer is ready to work/ will do a good job/ assertive/ confident.✓³
• It is classic✓⁴ and will last for many seasons/ years/ it is timeless/ it has simple lines/ accepted by large group of people.✓⁵
• It is versatile because of it's neutral colour and can be worn with a variety of shirts/ accessories/ can be mixed and matched.✓⁶
• It is versatile as the pants can be worn on its own/ the suit can also be worn without the waistcoat.✓⁷
• It is not offensive/ not revealing.✓⁸
  (Any 4) (4)

Evaluating, moderate (Focus, p.58-59; Successful, p.61-65)
[20]

QUESTION 5: HOUSING AND INTERIOR
5.1 Name TWO responsibilities of EACH of the following in terms of a housing complex:

5.1.1 Tenant/Lessee

• Pays/ buys electricity for their own units.✓¹
• Take care of the inside/ look after/ keep their own unit clean.✓²
• Pay deposit before moving in.✓³
• Pay rent on time.✓⁴
• Abide by the rules/ terms and conditions of the complex.✓⁵
  (Any 2) (2)

Understanding, easy (Focus p.122; Successful p.140-141)

5.1.2 Body corporate

• Responsible for the election of trustees.✓¹
• Controls/ administer/ manage the block/ conducts day to day business of running the complex.✓²
• Pay rates and taxes to the municipality for the complex.✓³
• Pay insurance for the complex.✓⁴
• Pay water and electricity of common areas.✓⁵
• Repair and maintain the common areas/ gardens/ swimming pool.✓⁶
• Taking care of waste disposal.✓⁷
• Provide security for the complex. ✓⁸
  (Any 2) (2)

Remembering, easy (Focus p.122; Successful p.140-141)

5.1.3 Lessor/Landlord

• Draws up a lease agreement.✓¹
• Maintenance of the interior part of the unit. ✓²Pays a monthly levy to the body corporate.✓³
• Pay rates and taxes if this is not included in the levy.✓⁴
  (Any 2) (2)

Understanding, easy (Focus p.122; Successful p.140-141)

5.2 Discuss the benefits of building a new home.

• It can cost less if the owner is the builder✓¹ as the owner will not be paid.
• The house can be designed to the owner's specifications/ can have everything they want/ suit their needs.✓²
• Latest designs and technology can be included.✓³
• An environmentally friendly house can be created/ use and select materials and systems that are eco-friendly.✓⁴
• The house can be finished per the owner's schedule✓⁵
• Building work can be halted for a while when there are no funds.✓⁶
• Building a house is an investment/ the value of the house increases over time.✓⁷
• There is no inheritance of old problems/ there are no old problems to be dealt with.✓⁸
• The owner can design own garden.✓⁹
• New houses are built in growing/ new developing areas which will help with the resale value of the house.✓¹⁰
  (Any 6) (6)

Remembering, moderate (Focus, p.121; Successful, p.138)

5.3

5.3.1 Name Naz's type of home ownership.

• Freehold.✓¹
• Full-title ownership.✓²
  (Any 1) (1)

Remembering, easy (Focus, p.121; Successful, p.139)

5.3.2 Describe the type of home ownership named in QUESTION 5.3.1.

• The owner/ buyer/ Naz becomes the legal owner✓¹ of the entire property✓² the land and all the structures/ buildings on it.✓³ (Any 2) (2)

Remembering, easy (Focus, p.121; Successful, p.139)

5.3.3 Explain the term deposit.

A deposit is a down payment✓¹ made at the time of purchase.✓²

OR
The amount of money a buyer has available to contribute✓³ towards the purchase of the home.✓⁴

OR
The amount of money you are required to give in advance ✓⁵ to show your intention to complete a purchase/ to serve as security/ partial payment of a property.✓⁶
(Any 2) (2)

Remembering, easy (Focus, p.126; Successful, p.144)

5.3.4 State the pre-cautionary measures that Naz took with regard to safety after she bought the house.

• Naz installed an alarm system ✓¹ to make it safer.
• She built a wall✓² around the property. (2)

Remembering, easy (Focus, p.122; Successful, p.140)

5.3.5 In terms of Naz's house, name and explain the following:

1. TWO types of insurances Naz should have.
   
   • Bond/ Mortgage protection insurance✓¹
     This is life assurance✓² to settle the home loan if
     something unexpected should happen to her.
   • Homeowner's (comprehensive) insurance✓³
     This will cover any losses should the structure suffer damage as a result of a natural disaster/ accident/ burst geyser/ political unrest/ fire.✓⁴ (4)
2.  ONE type of insurance the tenant should have.
   • Household content insurance✓¹
     Which covers the contents of a home, e.g. furniture/ clothing, against loss or damage.✓²
     (2)

Understanding, moderate (Focus, p.127-128; Successful, p.145)

5.3.6 Suggest FOUR reasons why Naz was able to rent out her property so quickly.

• 3-bedrooms are suitable for a family with children.✓¹
• Renovated interiors made the house attractive/ modern.✓²
• Has good security/ high walls/ alarm system.✓³
• Close to a school which is convenient for a family with children.✓⁴
• Close to a shopping mall✓⁵ which is convenient.
• There was a demand for rentals in the area as she rented out quickly.✓⁶
  (Any 4) (4)

Understanding, moderate (From the scenario)

5.4

5.4.1 Select the most suitable washing machine for Sam and Cecelia's needs.

Front loader✓ (1)

Analysing, moderate (Focus, p.137; Successful, p.156-157)

5.4.2 Support your choice in QUESTION 5.4.1.

• The alarm will notify them when the load is finished/ do not need to watch the machine.✓¹
• The machine is fully automatic✓² reducing human energy consumption.✓³ Easier to use for Cecelia who has arthritis.✓⁴
• The size of the machine is suitable for their needs.✓⁵
• The size is most suitable for a small house.✓⁶
• It is affordable.✓⁷
• It is (non-human) energy efficient/ saves non-human energy/ uses less electricity.✓⁸
• Easy to clean because of metallic finish.✓⁹
• 10 Programmes will suit their needs/ allow choices.✓¹⁰
• Uses the least water/ less water than a top loader.✓¹¹
• Stainless steel drum is durable/ won't chip.✓¹²
  (Any 6) (6)

Analysing, difficult (Scenario)

5.4.3 Give reasons why the other TWO washing machines are not suitable for Sam and Cecelia's needs.

• Front loader is bigger/ need more space/ less suitable for a small two-bedroom house.✓¹
• Top loader is very expensive✓² to buy compared to the front loader and twin tub.
• Top loader uses more water than a front loader.✓³
• Top loader will show dirt/ marks easily because of its white colour.✓⁴
• Twin tub is bigger/ need more space/less suitable for a small two-bedroom house.✓⁵
• The twin tub uses more human/ physical energy/ requires too much time/ not fully automatic✓⁶ which is not suitable for Cecelia's arthritis.
• The twin tub uses more (non-human) energy/ electricity.✓⁷
• The twin tub will show dirt/ marks easily because of its white colour.✓⁸
• The enamel drums can chip more easily than the stainless steel drum.✓⁹
• The twin tub has no alarm.✓¹⁰
• The twin tub has only 3 programme cycles which limit their choices.✓¹¹
  (Any 4) (4)

Analysing, difficult (Scenario)
NOTE: TWO marks must be allocated for each washing machine.
[40]

QUESTION 6: ENTREPRENEURSHIP

6.1 Define the following terms:

6.1.1 Target market

A specific group of people✓¹ who may want to purchase your product✓²/ with common needs and interest.✓³
(Any 2) (2)

Remembering, easy (Focus, p.20; Successful, p.11)

6.1.2 Sustainable production

Sustainable production is the production of goods to satisfy basic needs✓¹ of consumers and improve their quality of life✓² without harming the environment/ reducing the use of natural resources/ toxic material/ chemicals/ reducing waste and pollution.✓³ (3)

Remembering, easy (Focus, p.26; Successful, p.26)

6.2 State why it is important for an entrepreneur to adhere to product specifications.

• This ensures that the product is always the same✓¹ in terms of appearance/ quality/ size/ weight/ colour and style✓² and that the quality is consistent.✓³
• Customers will get what they expected.✓⁴
• The products will be successful and an entrepreneur will not lose profit because of failures.✓⁵ ( Any 3) (3)

Remembering, easy (Focus, p.16; Successful, p.21)

6.3

6.3.1 State THREE human resources that Lelethu had.

• Passion/ interest in fashion✓¹
• Sewing skills✓²
• Knowledge of fashion and dressmaking✓³
• Creativity✓⁴
  (Any 3) (3)

Understanding, moderate (Focus, p.10; Successful, p.17)

6.3.2 Explain why it is important for Lelethu to do a financial feasibility study.

• It will discover the strengths✓¹ and weaknesses✓² of the business idea.
• It will help her decide whether to continue with the business or not/ will give a clear picture of whether the business has the potential for success.✓³
• If the revenue will be enough to cover the costs✓⁴ and make a reasonable profit✓⁵ the business will be viable.
• To determine the start-up costs/ needs of the business.✓⁶
  (Any 3) (3)

Remembering, easy (Focus, p.35; Successful, p 35)

6.3.3 Identify FOUR factors that gave Lelethu's business a competitive edge in the market

• Her outfits are unique/ar her ow designs ✓¹
• The garments are made to fit individual customer/ personalized/ satisfy their needs/ fill the gap in the market. ✓²
• None of her customers will wear the same designs ✓³
• Price is reasonable/ affordable. ✓⁴
• She covers bags and shoes to match her garments ✓⁵ 
• She uses 100% Proudly South African produced cotton fabric. ✓⁶
  (any 4)(4)

Applying, moderate (Focus, p.8; Successful, p.11)

6.3.4 Name THREE ways in which Lelethu could advertise her business in the community.

• Electronic media/ radio/ cell phones/ internet✓¹
• Social media/ Facebook/ Instagram/ Twitter/ WhatsApp/ Tik-Tok✓²
• Print media/ local community newspaper/ flyers/ brochures/ posters/ pamphlets/ billboards✓³
• Fashion shows/ display in the community✓⁴
• Customers wearing her garments/ telling others/ word of mouth/ self-advertisement (she wears her own clothes)✓⁵
  (Any 3) (3)

Understanding, moderate (Focus, p.30; Successful, p.29-30)

6.3.5 State TWO ways in which Lelethu managed her time effectively.

• She doesn't delay/ postpone tasks.✓¹
• Used holiday time to keep up with orders.✓²
• She didn't take on more orders than she could manage/ she takes a few orders.✓³
  (Any 2) (2)

Understanding, moderate (Focus, p.24; Successful, p.25, Scenario)

6.3.6 Comment on the impact of the quality and the availability of the fabric for Lelethu's business.

• The fabric that she uses is produced in South Africa and will therefore always be available✓¹ at a reasonable price.✓² She will not have to wait for fabric to be imported✓³ and doesn't have to pay import tax/ doesn't have to obtain an import licence.✓⁴
• The fabric is 100% cotton which will ensure a good quality end product/.✓⁵ It is cool and comfortable to wear in summer.✓⁶
  (Any 4) (4)

Understanding, moderate (Focus, p.13, 21; Successful, p.19, 24)

6.3.7 Calculate the total cost of ONE dress with a mark-up of 30%. Show ALL calculations.

• 3 x R70.00✓¹ = R 210.00
  R210.00 + R 10.00 + R 250.00 = R 470.00✓²
  
  R470.00 30%✓³ = R 141.00✓⁴ OR R470.00 ✓⁵ = R141.00✓⁶
  
  Total cost = R 470.00 + R 141.00 = R 611.00✓⁷
  
  OR
  
  R470.00  x ¹³⁰/₁₀₀✓⁸✓⁹ = R611.00✓¹⁰
  (R monetary value must be in the answer to receive the final mark)
  (5)

6.3.8 Analyse why Lelethu's business is likely to show sustainable profitability.

• She makes garments by order✓¹ which means all the products/ garments that she makes are already sold✓² and no middleman takes a cut/ no cost payable for a place to sell the products.✓³
• All the garments are unique/ personalized/ suit her customers✓⁴ and this gives her a competitive advantage/ ensure that she meets her customers' needs.✓⁵
• The garments are affordable✓⁶ and this ensure further future orders✓⁷ which will keep the business sustainable.
• The customers are happy/ satisfied✓⁸and this will ensure that they come back/ spread the news by word-of-mouth✓⁹ and this will sustain her business.
• Low overheads/ expenses✓¹⁰ as she is working from home.✓¹¹
• Her garments fulfil a need in the market✓¹² as they are popular for traditional celebrations.✓¹³
• The fabric she uses is locally produced/ 100 % Proudly South African produced cotton fabric/ quality fabric ✓¹⁴ and will always be available,✓¹⁵ this also fulfil the need of consumers who want to buy locally made products.✓¹⁶
• She offers accessories/ shoes/ bags✓¹⁷ which is an additional service✓¹⁸ that consumers are looking for and this will ensure a sustainable business.
  (Any 8) (8)

Analysing, difficult (Focus, p.35; Successful, p.44)
[40]
GRAND TOTAL: 200