BACKGROUND

As the world faces the devastating consequences of the Covid-19 pandemic, the tourism  sector is among those severely affected. Travel is down, fear is up and the future is uncertain. 
Tourism in South Africa can be a platform for overcoming the economic challenges of the  Covid-19 pandemic. Tourism can promote peace and trust by bringing people together – key  elements in overcoming global challenges.  
There are many ways in which to rebuild the South African tourism industry. One way would  be to encourage and support young entrepreneurs to start their own businesses (start-ups). 
The 2021 PAT focuses on how you, as a young entrepreneur can play a role to Reignite,  Rejuvenate, Rebuild and Reposition South Africa's tourism industry. Through collaboration  (working together), start-ups and innovative tourism projects will contribute to transformation  in the tourism sector.

What is a start-up? 

A start-up is a young company with a limited budget, founded by one or more entrepreneurs to  develop a unique product or service. Start-ups use their own funding and also source (get)  additional funding from public and private investors.  
Examples of start-ups: Uber, Airbnb, etc. Innovative start-ups are changing the way in which  we travel, how we plan our trip, where we stay, how we move around, what we do, what we  read and what we eat.

SCENARIO

You, as a Grade 12 Tourism learner, have come up with a new business idea, called the 2021 AgriGames. The 2021 AgriGames is the fusion of agriculture tourism with either events  tourism, adventure tourism or sports tourism to create a new, unique tourism experience.  
Your start-up business will be in partnership with the farm owners, Nozizwe Mbanjwa* and  Roy Crowden* of the iZintaba Farm* and the local community near Mbombela (Nelspruit) in  Mpumalanga. 
Your start-up business will be responsible for organising the 2021 AgriGamesand your  partners, the farm owners, have provided the venue and infrastructure on the iZintaba farm.  
The 2021 AgriGames  
The 2021 AgriGames is an event that focusses on unusual, innovative games and activities  taking place on a working farm in the Mpumalanga province over 4 days. The 2021 AgriGames will challenge participants' stamina, strength and sense of adventure. 
The2021 AgriGames will use a central area on the farm, called the AgriGames BarnYard for  registration, ticket sales, entertainment, evening programmes, media, big screen live  streaming of the activities and for food and beverage facilities. 
The target market is aimed at multi-generational visitors and participants from all over South  Africa and through live streaming, will reach a wider audience.  
The local community are the preferred service providers for the event. Visitors will be  encouraged to support the local community.  

*Fictitious (does not exist)

INSTRUCTIONS AND INFORMATION TO LEARNERS

For the 2021 PAT you are required to develop a planning portfolio where you expand on the  2021 AgriGames business idea.  

• Day 1 of the PAT contains TWO questions.
• Read the background information and the scenario to answer QUESTIONS 1 and 2.
• Refer to the relevant resources for each question in the Resource Pack.
• The fact sheet (ADDENDUM A) in the Resource Pack gives an overview of the iZintaba  Farm. 
• The glossary in the Resource Pack will help you to understand the concepts and terms used  in the PAT. The underlined words appear in the glossary on pages 5–7.
• Refer to the assessment criteria for each question at the end of this PAT. This will help you to structure your responses accordingly.   

The table on the next page shows the suggested times and references to be used for each  question.

DAY 1: QUESTIONS 1 AND 2

RESOURCE PACK

Content 

Marks 

Suggested  time

Addendum 

Page no.

QUESTION 1

Introduction to the business idea 

20 

1½ hours

A 

B 

H

9 

10 

21

QUESTION 2 

Action Plan of the 2021 AgriGames

QUESTION 2.1 

Funding for the 2021  AgriGames 

5 

30 minutes 

A 

C

9 

11 

12

BREAK 

30 minutes

QUESTION 2.2 

Accommodation capacity 

15 

1 hour 15 min.

A 

D

9 

13

QUESTION 2.3 

Outsourcing of food and beverage 

10 

45 minutes 

A 

E

9 

17

TOTAL 

50 

4 hours

QUESTION 1: 

(20 marks)

Use the scenario and refer to ADDENDA A, B and H of the RESOURCE PACK to answer this  question.

To introduce the details of your business idea, write FIVE paragraphs about the 2021 AgriGames. 
NOTE: Your paragraphs must be written in full sentences. 
Use the following as headings for EACH of your paragraphs: 

1. Explanation of the 2021 AgriGames concept 
2. The different reasons for hosting the 2021 AgriGames
3. The suitability of the 2021 AgriGames location 
4. Reasons why the event targets multigenerational visitors and participants 
5. Ways in which the event can be advertised or promoted 

QUESTION 2:  

(30 marks)

It is essential that all logistical planning must be in place for the successful roll-out of the 2021 AgriGames. 
In the action plan for the 2021 AgriGames you need to consider EACH of the following  elements for the planning process. 

• QUESTION 2.1: Funding
• QUESTION 2.2: Accommodation
• QUESTION 2.3: Outsourcing of food and beverage

QUESTION 2.1 

Choose ONE funding option and explain why it is the most suitable option for the 2021 AgriGames event. 

QUESTION 2.2 

2.2.1 Select FIVE of the most appropriate types of accommodation suitable for the  multigenerational group (consisting of six people) for the four days of the 2021 AgriGames. 
Redraw and complete the table below in your ANSWER BOOK. 

TYPE OF ACCOMMODATION 

Number of beds available

Reasons why each  accommodation type is suitable  for multigenerational group

A

B

C

D

E

(10)

2.2.2 Based on the information in the table in QUESTION 2.2.1, draw a bar graph to indicate  the accommodation capacity. 
Your graph must indicate the following: 

• The graph title
• Type of accommodation
• The number of beds available (5)

QUESTION 2.3 

Local entrepreneurs, community organisations and businesses will provide the food and beverage services at the 2021 AgriGames. Those interested in providing food and beverage  services must complete the questionnaire posted on the 2021 AgriGames website.

Develop die questionnaire to be completed by local entrepreneurs, community organisations  and businesses interested to provide food and beverage services at the 2021 AgriGames. 
NOTE: Include at least THREE different types of questions as explained in ADDENDUM E when developing your questionnaire. 
Refer to the bullets on the next page to structure your FIVE questions.

• The type of entrepreneur, community organisation or businesses that will complete the  questionnaire
• Description of the type of food and beverage that will be supplied (refer to the glossary for  the categories of food preparation – fast food, slow food and traditional food
• The unique selling point (USP) of what will be sold
• Involvement of the local community 
• The equipment (tents, furniture, etc.) needed to prepare and sell your product on the farm

TOTAL DAY 1: 

50 

Name of learner: 

Grade 12

QUESTION 1: INTRODUCTION TO BUSINESS IDEA 

(20 marks)

Criteria 

0 

1–2 

3 

4 

T 

M

1. Explanation of the 2021 AgriGames concept

No attempt was made to  explain the 2021 AgriGames business idea.
OR
 The explanation does not  give a clear understanding  of the 2021 AgriGames  business idea.

A short, superficial  explanation of the 2021 AgriGames business idea with insufficient information  is given. The explanation is  incomplete.

An acceptable explanation with  sufficient information on the  2021 AgriGames business idea  is given. The explanation may  leave the reader with some  questions that need to be  clarified. 

An excellent, well-structured  explanation with sufficient  information on the 2021 AgriGames business idea is  given. The explanation gives the  reader a complete understanding  of the business idea.

2. The different reasons  for hosting the 2021 AgriGames

No attempt was made to  give different reasons for  hosting the 2021 AgriGames.

The different reasons given  are unconvincing or  incomplete or do not give a  clear understanding.

The different reasons given are  acceptable, complete and give  a fair understanding. The  reasons may leave the reader  with some questions that need  to be clarified. 

The different reasons given are  exceptional, complete with  excellent motivation for hosting  the 2021 AgriGames.

3. The suitability of the  2021 AgriGames location

Unable to explain the  suitability of the 2021 AgriGames location.

A superficial, incomplete  explanation of the suitability  of the location for the 2021 AgriGames is given.

An acceptable explanation of  the suitability of the location for  the 2021 AgriGames is given. The explanation may leave the  reader with some questions that need to be clarified. 

An excellent, outstanding  explanation of the suitability of  the location for the 2021 AgriGames is given.

4. Reasons why the event  targets multigenerational  visitors and participants

No attempt was made to  give reasons why the event  targets multigenerational  visitors and participants.

The reasons given are  unconvincing or incomplete  or do not give a clear  understanding.

The reasons given are  acceptable, complete and give  a fair understanding. The  reasons may leave the reader  with some questions that need  to be clarified. 

The reasons given are  exceptional, complete with  excellent motivation why the  event targets multigenerational  visitors and participants.

5. Ways in which the  event will be advertised or  promoted

Unable to explain the ways  in which the event will be  advertised or promoted.

A superficial, incomplete  explanation of how the  event will be advertised or  promoted is given.

An acceptable explanation of  how the event will be  advertised or promoted is  given.

An excellent, outstanding  explanation of how the event will  be advertised or promoted is  given.

TOTAL:

QUESTION 2.1: FUNDING FOR THE 2021 AGRIGAMES 

(5 marks)

Your answer will be assessed using the assessment criteria below. Use the criteria to plan your responses accordingly. 

Criteria 

0 

1–2 

3–4 

5 

T 

M

Explanation why the  chosen funding option is  the most suitable for the  2021 AgriGames 

No funding option was  chosen. 

OR 

No attempt was made to explain why the chosen  funding option is the most  suitable for the 2021 AgriGames.

A short, superficial  explanation why the chosen  funding option is the most  suitable for the 2021 AgriGames is given. The  explanation is incomplete.
OR 
The explanation does not  indicate a link to the 2021  AgriGames concept.

An acceptable explanation with  sufficient information why the  chosen funding option is the  most suitable for the 2021 AgriGames is given. The  explanation may require clarity with certain questions around the link to the 2021 AgriGames.

An excellent, well-structured  explanation with sufficient  reasons why the chosen funding  option is the most suitable for the  2021 AgriGames is given. The  explanation gives complete  understanding why this option  was chosen specifically for the  2021 AgriGames.

QUESTION 2.2: ACCOMMODATION CAPACITY FOR THE 2021 AGRIGAMES 

(15 marks)

Your answer will be assessed using the assessment criteria below. Use the criteria to plan your responses accordingly. 

Criteria (10 marks) 

0 

1 

2 

3 

T 

M

2.2.1 COMPLETE THE  TABLE – Select FIVE  appropriate types of  accommodation for the  multigenerational  group.

Unable to select FIVE  appropriate types of  accommodation.

FIVE types of  accommodation are  selected but none of the  options are appropriate or suitable.

FIVE types of accommodation  are selected, however only  some of the options are  appropriate or suitable.

FIVE types of accommodation  are selected. All of the options  appropriate or suitable.

Number of beds available 

Unable to calculate the total  number of beds available.

The calculation of number  of beds is incomplete or  incorrect.

The calculation of the number  of beds is correct but  incomplete – some information  was omitted.

The correct number of beds are  calculated for each of the types  of accommodation. 

Reasons why each  accommodation is  suitable for the 2021  AgriGames

No attempt was made to  give reasons why each  accommodation is suitable  for the 2021 AgriGames.

The reasons given are  unconvincing or incomplete  or do not give a clear  understanding.

The reasons given are  acceptable, complete and give  a fair understanding. The  reasons may leave the reader  with some questions that need  to be clarified. 

The reasons given are  exceptional, complete with  excellent motivation why each  accommodation is suitable for  the 2021 AgriGames.

TOTAL:

Criteria (5 marks) 

0 

1–2 

3–4 

5–6 

T 

M

2.2.2 Draw a bar graph to  indicate the  accommodation capacity. 

Unable to draw a bar graph  to indicate the  accommodation capacity.

A graph is drawn that  indicates the  accommodation capacity,  but the incorrect type of  graph was used and some  information/data on the  graph is incorrect.

A bar graph is drawn that  indicates the accommodation  capacity, but some  information/data on the graph  is incorrect.

A bar graph is drawn that  indicates the accommodation  capacity and all information/data  displayed on the graph is correct.

QUESTION 2.3: OUTSOURCING OF FOOD AND BEVERAGE FOR THE 2021 AGRIGAMES 

(10 marks)

Your answer will be assessed using the assessment criteria below. Use the criteria to plan your responses accordingly. 

Criteria 

0 

1–3 

4–7 

8–10 

T 

M

Develop the questionnaire  to be completed by local  entrepreneurs,  community organisations  and businesses who are  interested in providing food and beverage  services at the 2021 AgriGames.

Unable to develop a  questionnaire.

A questionnaire was  developed, but only  contains ONE type of  question throughout. 

AND/OR 

Includes only 1 or 2 of the FIVE questions required  that will gather the  information correctly.

A questionnaire was  developed, but only contains  TWO types of questions.

AND/OR 

Includes only 3 or 4 of the  FIVE questions required that  will gather the information  correctly.

A questionnaire was developed  that contains THREE different  types of questions and includes  all FIVE of the required questions  that will gather the information correctly.

GRAND TOTAL DAY 1: 50 MARKS